Beyond just toys, dolls, and action figures have become collectibles and branding tools. The demand for custom figures continues to grow as people seek unique items. Due to this desire, there is a large global market for customised toys. 

Finding reliable custom toy manufacturers is the first step to entering this market. China plays a central role in this industry. The country has built a reputation for large-scale toy production. It offers advanced technology, wide material choices, and cost-friendly solutions. 

This guide explores the types of custom toys and customisation options. It also covers the top Chinese custom toy brands and more.

Quick Recap – Key Players and Sourcing Options for Custom Toys

Company	Position in the Supply Chain	What Sets Them Apart	Best Fit For	Added Note
SZRDDM	Manufacturer	Strong global export links	Large-scale importers	Works best when speed is a priority
Lecofigure	Manufacturer	Fresh design approach	Trend-driven brands	Flexible with new concepts
Weijun Toys	Manufacturer	Long-standing industry presence	Buyers seeking durability	Known for steady output
Toyyie	Manufacturer	Prototype-first process	Small to mid-size buyers	Helps refine early ideas
Demeng Toy	Manufacturer	Art-focused production	Niche and collector markets	Handles creative packaging
OwlSourcing	Sourcing Agent	Market insights + factory network + Pricing + QC + Shipping	Importers needing one-stop support	Guides the full sourcing process

What exactly counts as a custom doll or action figure?

Image Source: Unsplash

A custom doll or action figure is made to match your design. It is not a generic item sold everywhere. Businesses create them to show brand identity or fit customer themes. The design may include unique clothing, colours, or logos.

Sometimes, the face or hairstyle is changed to match a target group. Other times, it carries a pop culture feature or local theme. A custom figure can be playful or serious, depending on its purpose. The main point is that they reflect your vision, not just the factory’s standard catalogue.

Popular Types of Custom Toys You Can Import from China

China suppliers offer wide choices for buyers who need custom toys, such as:

1) Fashion dolls with clothing and accessories

Fashion dolls are strong sellers for toy stores worldwide. They come with shoes, dresses, and fashionable extras. You can order dolls with modern looks or themed outfits. Some are made for kids. Others are made for collectors who enjoy detail.

Chinese companies can change the colour of the skin, face shape, or even the clothing style. They can also put them in boxes that are made just for them. With several customisation options, they can work well for branding or seasonal sales.

2) Collectible action figures for adults and kids

Action figures are also top products imported from China. Both kids and adults love them. You can get figures that depict famous heroes or custom designs. Factories in China use durable plastic to keep details sharp. 

Some action figures come with extras such as weapons or helmets. Others are display stands for collectors. Retailers appreciate them because of their versatility. Every collectible order is worth more with custom branding solutions.

3) Plush dolls with custom embroidery

Plush toys are soft stuffed figures made from fabric with filling inside. You can contact Chinese manufacturers to design them with special colors or fabrics. Most manufacturers allow custom embroidery on clothing or the doll itself.

A plush doll can carry a logo, name, or brand theme. They are perfect for promotions or gift boxes. The market for plush items keeps growing, making them a safe choice for importers.

4) Limited edition figurines for fan markets

Fan markets want products that feel special. Limited edition figurines fill that requirement. They are made in small batches, making them more valuable. Chinese manufacturers help design figures tied to events, games, or shows.

Since they are rare, these figures can sell for higher prices. Collectors love to own them and show them off. For importers, they are high-margin and among the most profitable custom toys.

Types of Customisation Options Offered by Chinese Manufacturers

Chinese factories offer several customisation options for dolls and action figures, including:

1) Design Customisation

Design customisation comes first in creating unique toys that connect with buyers. You can customise the face, eyes, or hair to your preferences. Also, you can make trendy outfits that match your market style. 

To strengthen brand identity, figures can feature custom logos or themes. Chinese suppliers can follow your drafts and bring character designs to life.

2) Material Choices

The material of a toy affects how it feels. Plastic makes things last longer. Vinyl creates smooth shapes, and silicone feels soft and lifelike. Some manufacturers even use eco-friendly materials. Chinese manufacturers can let you mix and match materials to get the desired look. 

A good China sourcing service can help you identify the best solution. Selecting the correct material balances quality, pricing, and durability.

3) Production Techniques

Factories in China use many techniques to create figures. Techniques like injection molding shape strong plastic forms. 3D printing helps build detailed parts fast. Hand-painting adds colors and unique touches. 

Flocking gives toys a soft surface feel. Each production method serves a different purpose. The right technique ensures toys match the design, cost, and buyer expectations.

4) Packaging Customisation

Custom packaging builds trust, adds value, and increases resale opportunities. Chinese suppliers offer branded boxes with logos. Collectible packaging attracts fans who value display pieces. 

Eco-friendly wraps appeal to green-conscious buyers. As a custom brand, you can choose custom packaging in unique shapes or colours. This is feasible using a custom subscription box supplier.

5) Size and Scale

Chinese manufacturers allow you the freedom to determine product size and scale. Size makes toys fit their intended role. Miniature figures are popular among collectors. Life-size dolls are often for display purposes. 

Some brands order classic collectible scales. In China, factories can change moulds to fit your needs.

Top 5 Wholesale Custom Dolls and Action Figures Suppliers from China

After extensive research, see China’s top 5 custom doll and action figure suppliers below:

1) SZRDDM

Since 2005, SZRDDM has been a reliable manufacturer of custom figure toys in China. They export to over 60 countries and have been in business for years. They offer diverse services, from design to manufacture to dropshipping.

SZRDDM works with global express shipping services from China. The company helps clients with rapid shipment from China to other countries. From the material sourcing process to packing, everything undergoes strict inspection.

Main Products:

• Vinyl Figures
• Action Figures
• Resin Statues

Why Choose SZRDDM?

• Swift and transparent mass production process
• Seamless customisation
• Strict quality control

2) Lecofigure

Lecofigure, founded in 2008, makes products like vinyl toys and action figures. They combine design, research, and production into one chain. Their toys stand out for style and strong build. They offer OEM and ODM services for custom needs.

Product quality and quantity are tested according to international sample standards. Furthermore, LECO permits third-party quality inspection in China for extra trust. They are known for fresh designs, global clients, and strong standards.

Main Products:

• Action Figure
• Epoxy Toy
• Resin Sculpture
• Collectibles

Why Choose Lecofigure?

• Wide variety of products
• Pre-shipping product inspection in China
• Over a decade of industry experience

3) Weijun Toys

Weijun Toys is a leading custom plastic toy company with 30 years of experience. Their products use materials like ABS, PVC, and recycled plastics. They create action figures, dolls, and anime models.

The company supports clients with full OEM and ODM services. So, they help brands design unique toys for global markets. They prioritise durability and detail during production. Importers who love to buy from a Chinese factory directly see them as a reliable choice. 

Main Products:

• Plush Toys
• Action Figures
• Collectibles

Why Choose Weijun Toys?

• 200+ advanced production machines
• Multiple customisation options
• Quality assurance

4) Toyyie

Toyyie has 12 years of production experience making custom toys for global clients. They can guide your ideas from design to finished product. Their team works with a diverse clientele to produce unique collectibles and toys. Their OEM and ODM services allow wide creative freedom.

After finalising a design, they will make a hand prototype for review. This ensures the product fulfils your exact expectations. Toyyie also arranges shipping using options including air freight service from China.

Main Products:

• Action Figure
• ABS Toy
• Anime Toy
• PVC Toy

Why Choose Toyyie?

• Competitive prices
• Low MOQ for custom products
• Sustainable production

5) Demeng Toy

Demeng Toy is a strong partner for creative custom toys. They make detailed vinyl figures from 2D sketches or 3D model files. Demeng has worked with many global brands. They handle new product development from product research to final transportation. Demeng Toy also makes custom packaging for toys.

Before shipment, each toy goes through thorough checks. The company is trusted by collectors and brands for its quality and accuracy. They cooperate with big toy businesses, designers, and art companies.

Main Products:

• Vinyl Toy
• Action Figure
• Solubi
• PVC Toy

Why Choose Demeng Toy?

• 100+ skilled production staff
• Over 500 brand collaborations
• Diverse product range

Quality Issues You May Face When Importing Dolls and Action Figures from China

You may face some of the quality issues below during China product sourcing:

1) Paint misalignment on small faces

It’s challenging to paint little doll faces with flawless detail. The eyes can look misaligned at times, or the lips appear smeared. Such issues quickly reduce the value of the goods.

You can avoid this via self-inspection or third-party quality inspection in China. A reliable China sourcing agent can help you find factories that are better at painting. They help you evade such sourcing mistakes when importing from China.

2) Color fading in fabric clothing during shipping

Fabric adds life to dolls and action figures. However, poor dye causes fading. Color fading often happens during long sea shipping from China. Clothes may look dull or uneven after arrival.

You can avoid this by requesting the use of quality fabrics. Proper pre-shipment checks are crucial for verifying fabric quality. By working with factories with strict quality controls, this risk is reduced.

3) Cheap plastics cause breakage in play

Low-quality plastic breaks easily during play. This creates safety risks for kids. So, you need to request durable plastics like ABS or vinyl. A China sourcing agent can assist you in verifying a China vendor and their choice of materials.

Before making large orders, have agents inspect the products for durability. Good materials last longer and keep people from losing trust in the brand. You should never accept weak plastic to cut costs.

How to Keep Dolls and Action Figures Safe During Shipping

Safe shipping protects toys from damage that hurts your business. Here’s how to keep toys safe during shipping from China:

1) Use molded trays or blister packs for accessories

Small toy parts can break or get lost during transit. Molded trays hold each piece tightly and safely. This stops parts from sliding around inside the box. Blister packs are also strong and clear, letting buyers see items easily. 

These methods cut down on scratches and missing pieces. It also saves you both time and money. A secure layout ensures every accessory reaches the buyer in perfect shape.

2) Wrap rooted-hair dolls

Shipping dolls with rooted hair requires special attention. Hair might get frizzy or hold moisture, producing mould. Moisture-proof wraps protect hair from dampness. They keep the dolls clean and smooth throughout the shipping. 

This extra layer helps buyers receive dolls that look fresh and neat. It shows your brand cares about detail and product quality.

3) Separate painted parts

Painted areas often rub against each other when packed together. This can cause scratches or color transfer during shipping. 

The solution is simply separating the painted parts before packing the toy. Place protective sheets between them. Soft paper or thin foam is enough to stop damage. This step keeps colors sharp and details intact.

4) Cushion articulated figures

Figures with joints can face stress when boxes shake in transit. Extra cushioning stops this damage before it starts. Put soft padding around figures to absorb shipping movement and vibration. This keeps the joints tight and stable. 

Cushioning makes sure that the figure moves the way it was meant to. So, it’s ideal to find a manufacturer in China who understands these shipping needs.

5) Choose the right carton size

The size of the carton is very important for safe transportation. Big boxes leave spaces that let toys move around. This movement increases the chance of breakage or crushing. Undersized cartons can push against the toy, causing stress.

Choose a box that fits closely around the protective wrapping for safe shipping. Fill any extra space with padding. This balance stops toys from falling over and breaking.

The Trend Whisperer – How You Can Stay Ahead with OwlSourcing!

Trends don’t announce themselves. They slip quietly into markets. By the time most buyers notice, shelves are already filled by competitors. That’s where OwlSourcing makes a difference. Our team spots the signals early and guides you before the rush begins.

One buyer once told us during a call: 

Buyer: “By the time I find out what’s hot, it’s already too late. My supplier just follows what everyone else is making.”

OwlSourcing Team: “That’s because you’re hearing it when it’s mainstream. We study market shifts every week — colors, packaging styles, new materials. By the time others copy, our clients are already selling.”

For buyers who try to handle everything alone, this hidden layer often gets missed. They may secure a good price from a factory, but they lose speed. They don’t see how small tweaks can transform a basic product into a top seller. It can be a new coating, a different packaging style, or a seasonal variation.

We have worked with one of our regular clients for many years. They admitted their sourcing process used to be mechanical before knowing us:

Buyer: “I’d just reorder what sold last season, same specs, same box. It worked… until sales started dropping.”

OwlSourcing Team: “Markets change faster now. You need to adjust according to it. We will keep your core product but introduce a fresher look.”

It gave a significant recovery in sales. Also, the client received a stronger brand presence. Instead of chasing trends, they began shaping them in their niche.

That’s the OwlSourcing difference. We are not just agents who move orders from one place to another. Our team whispers trends before they become obvious. Your products always arrive at the right time, in the right way.

Read More:

• Importing Wholesale Best China Bamboo Home Décor
• Top China Custom Home Décor Suppliers and Manufacturers
• Top 10 Trending Custom Products to Wholesale from China
• How to Import Toys from China

Final Thoughts!

The custom doll and action figure market offers importers several opportunities. From design to material selection, custom packaging, and quality control in China, every step matters.

China remains at the heart of this industry. It provides unlimited access to skilled manufacturers and cost-effective production. Success during local sourcing requires a sourcing agent who understands your goals. With proper planning, your toy ideas can hit the shelf with impact.

At OwlSourcing, our team makes the sourcing process more reliable. If you need a sourcing agent for dolls, action figures, or other custom products, reach out to us today. Let’s build your next bestseller together.