The Best Custom Toy Manufacturers in China? [Importers Guide 2026]

The global toy market is a whopping $80 billion industry. Approximately 85% of U.S. toys are manufactured and imported from China. Here is the question: How to Find the Best Toy Manufacturers in China?

In this article, I will share information about the Chinese toy factories. Introduce you to the leading Chinese toy wholesale markets and how to find reliable toy manufacturers in China.

In the end, you will learn how to find the right Chinese toy factories and ensure the toy quality. Whether you’re selling on Amazon, running a Shopify dropshipping store, or running a traditional retail and wholesale business, I believe this article can help you.

10 Recommended Toy Manufacturers in China

Manufacturer	Key Features	Types of Toys	Notable Brands/Clients
Dongguan Songli Plastics Industry Co., Ltd.	Specialises in plastic and electronic toys with advanced manufacturing and strict quality control.	Plastic toys, electronic toys	International and domestic brands
Guangdong Alpha Animation and Culture Co., Ltd.	Leading in animation-based toys collaborates with studios to produce action figures and educational toys.	Action figures, educational toys	Own brands, animation studio partnerships
Guangdong Ausini Toys Industry Co., Ltd.	Focuses on educational building sets, fostering creativity and cognitive development.	Building blocks, educational sets	Primarily self-branded
Zhejiang Mulolo Toys & Crafts Co., Ltd.	Specialises in plush toys made from hypoallergenic and non-toxic materials.	Plush toys	Supplies international and local brands
Shantou Chenghai Pengcheng Toy Ind. Co., Ltd.	Offers a diverse range, including RC, educational, and sports toys, with a large-scale production capacity.	RC toys, educational toys, sports toys	Global and domestic brands
Huada Toy Co., Ltd.	Known for action figures, electronics, and educational toys, collaborating with international partners.	Action figures, electronic toys, educational toys	International brand collaborations
Jinjiang Jiaxing Group Co., Ltd.	Specialises in eco-friendly and custom-designed toys for niche markets.	Eco-friendly toys, custom toys	Global brands
Shantou Dihua Trading Co., Ltd.	Expert in international toy exports with a broad product range and market insight.	Various children’s and educational toys	Multiple international partnerships
Yiwu Changjie Trading Co., Ltd.	Offers cost-effective, quality toys, making them a go-to manufacturer for budget-conscious brands.	Affordable toys	Works with international brands
Ningbo Tooky Toy Co., Ltd.	Produces eco-friendly wooden toys designed to encourage learning and creativity.	Educational wooden toys	Supplies to educational and eco-conscious brands

Expert Recommendation: I’ll be honest: most people view a sourcing partner as an extra line item they’d rather not pay for. I get it—on paper, “cutting out the middleman” sounds like a masterclass in efficiency.

But after years of watching “direct-to-factory” deals crumble because of a single miscommunicated spec or a hidden pricing trap, I’ve realised that trying to save 5% on a fee often ends up costing 20% in avoidable mistakes. OwlSourcing isn’t an added cost; it’s the shield that keeps your profit where it belongs—in your pocket.

Let’s check out my other articles on “How to Import Toys from China” and “Importing Children’s Products from China” for more valuable insights and details.

How to Find the Best Toy Manufacturers in China 

It’s more than browsing Alibaba to get the right toy supplier in China. Too many listings look good but are trading businesses or even unstable factories. That’s where Owlsourcing fits in.

Why Owlsourcing?

✅ We connect you with factory-audited toy manufacturers.

✅ We vet suppliers (only validated manufacturers—no middlemen or resellers with high risks), manage samples, oversee production, and take care of delivery.

✅ 100% transparent pricing—no hidden fees for quantity, customisation, or level of service.

✅ End-to-end sourcing support—from factory selection to shipping.

👉 Let OwlSourcing help you find the perfect toy factory in China. Reach out to us today.

Where to Find Toy Manufacturers in China?

Where are the Chinese toy industry clusters? Let’s explore the Chinese toy distribution centres for the most popular toy categories.

1. Buy plastic toys in Chenghai, Shantou City

Chenghai, Shantou City, is located in the south of China, Guangdong province.

Here you can find the well-established wholesale toy supply chain. It includes the raw material, toy tooling suppliers, toy manufacturers (main point), toy packaging suppliers, and toy assembling suppliers.

A large number of toy manufacturers in China are based in Shantou, which means you can deal with many different Chinese toy traders there.

From my experience after sourcing thousands of toys in China, I realise it’s not so easy to find or work directly with the Chinese toy manufacturer in Shantou. The main reason is that the local toy manufacturers are used to working with sourcing agents like OwlSourcing.

Some toy wholesale factories in China used to hide in the open market. They don’t need to engage in international trading directly, and they can save costs by avoiding building up a new team serving foreign customers.

Meanwhile, the toy trading company or the sourcing agent is responsible for overseas sales. They act like a “Department of Trade” of the toy factory in China. I call this a symbiotic relationship of the Shantou toy industry.

Why? Chinese toy manufacturers are accustomed to putting their energy into toy tooling, assembling, new toy designing, and toy manufacturing, and their primary customers are sourcing agents.

I can hardly find the factory name at the gate of a toy factory in Shantou, especially when visiting small to medium-sized toy factories.

The local toy trading company staff told me that this is common in Shantou, and that’s why it’s so tricky for overseas buyers to find the Chinese toy manufacturers directly.

98% of the Chinese toy suppliers you sourced on Alibaba are toy trading companies or toy sourcing agents. The toy trading companies work as “Chinese toy manufacturers and exporters”.

But if they can provide a reasonable price and service, why not?

Note: When importing toys from China, the safety of the products must necessarily be checked, and they should comply with the safety norms and regulations of the importing country at all times. You can ask the supplier whether they have done relevant tests and ask them to provide test reports for the corresponding market.

Over in the US, the toys have to be moderated by the CPSC, and harmful substances such as lead, phthalates, and ASTM F963 toy safety standards are considered.

Things like UTL regulation appear in the EU, Canada, and most other markets, too. So, it is recommended that it should be done in cooperation with known producers and ensure the quality of the products before they deliver them to shops.

Currently, we always use Double Security/Multiple Toy Protection solutions to improve the item, which means two ways to keep the small parts from the issue.

Where to Find Plush Toy Manufacturers in China?

Plush toys are one of the most popular export categories from China. The plush toy industry cluster is mainly located in a factory in East China, mainly in the three major cities of Yangzhou, Dongguan, and Qingdao.

A) The Feature of the Yangzhou Plush Toy Wholesale Market:

30% of the world’s stuffed animals are made in Yangzhou. It’s the most significant Chinese stuffed animal manufacturing centre. Plush toy importers can find lots of stuffed animal options here with various choices of fabric materials.

Because Yangzhou is close to Shaoxing City, where Keqiao Textile Market is the largest fabric material wholesale market in the world.

You can find that the textile market has abundant fabric for making stuffed animals, and a lot of the USA college stores are buying the mascots from the Yangzhou plush toy manufacturers.

B) The Feature of Dongguan Stuffed Animals Wholesale Market:

Similar to Shantou City, the development of the Dongguan toy industry is inseparable from Hong Kong’s prominent position in the international toy industry.

Production involves plastic, electronics, wood, puzzles, plush, and other categories of high-end toys, and almost all are exported to the global market.

Besides Shantou City, Dongguan is another critical wholesale toy centre in Guangdong Province (South of China). The Dongguan stuffed animal vendors specialise in developing new fabric materials, enhancing the design in the plush toy world to lead the industry.

C) The Feature of Qingdao Plush Toy Wholesale Market:

Qingdao is in the north of China and belongs to Shandong Province. It is the city that aims to produce high-end stuffed animals and become the large toy retailer’s favourite OEM toy factory centre for plush toys.

The plush toy manufacturers in Qingdao desire to work for brands or customers who require a high-quality product instead of focusing on the price.

Tip: How can you get the competitive toy price when buying from Chinese toy manufacturers?

You can ask the toy supplier if they have a kind of “Toy Group Buy” to get the best price! The data shows why the plastic toy vendors in China can provide a very competitive price, as they can consolidate the orders from different clients from all over the world!

The toy factories in China are ordering plastic raw materials such as PP (polypropylene) and ABS (acrylonitrile butadiene styrene) from the raw material manufacturers in enormous quantities to get the best price.

Read more:

• How to Import Toys from China: A Comprehensive Guide
• Importing Children’s Products from China: A Quality Guide
• How to Source Products From China: A Step-by-Step Guide
• Top Wholesale Markets and Factory Cities in Southern China

Final Thoughts

I hope this gives you a general idea of the distribution of China’s toy factories and how to source toys from China, helping you identify where to find the most competitive prices.

In the end, you should be responsible for the safety aspects of the toys, so a detailed review of the product is essential when starting your project in China.

Do you have any comments to share with me about the toys or kids’ products? Please leave a comment for us!