Games have always brought people together. From easy card games to puzzles, games create lasting memories. With regular repetitive games, players want new ideas. If you intend to break into this market, focusing on custom games is ideal.

China has become a major hub for custom game production. They produce anything from simple board games to detailed wooden sets. The possibility of creating your game line has never been better as the market grows. This guide will explore custom game categories and product sourcing options in China.

Quick Recap – Wholesale Custom Game Suppliers and Sourcing Support

Company Name	Location	Special Highlight	Service Focus
Shenzhen Lianxin Printing Co., Ltd	Shenzhen	Known for low MOQ flexibility	OEM & Game Production
Shenzhen Yahong Colour Printing Co., Ltd	Shenzhen	Offers eco-friendly production	Printing & Customization
Dongguan Senfutong Paper Products Co., Ltd	Dongguan	Equipped with automated machines	Large-Scale Manufacturing
Wenzhou Zhuoyou Trading Co., Ltd	Wenzhou	Holds ISO, BSCI, and FSC approvals	Manufacturing & Export
Kylin Game	Global reach	Ships to 48+ countries	OEM & Fast Delivery
OwlSourcing	China-wide	Trusted by 1000+ global importers	Sourcing Agent

What is the usual starting budget for custom game production?

The budget depends on the type of game and the materials used. A simple card game may start with a few hundred dollars.

More complex board games need higher budgets. The packaging you opt for and specific game pieces determine price.

Wooden toys or custom puzzles often cost more because they use durable materials. Production costs also change with order size. Also, a higher order often means a lower price per unit.

Top Game Categories You Can Import from China

China offers many exciting game options for importers. The following categories suit different markets and budgets:

1) Board Games

Board games are among the top products imported from China. They include both strategy games and simple family games.

Factories make bespoke designs that incorporate cards, dice, and detailed boards. This allows brands to stand out with unique themes. Many importers choose these games because there is a lot of demand.

2) Card Games

People of all ages still love to play card games. Many vendors contact Chinese manufacturers to make unique decks and boxes.

Card games are cheap to ship around the world since they are light. A sourcing agent can help you make decisions about design and supplier options. This ensures that your custom products fulfil quality requirements.

3) Puzzle & Educational Games

Puzzles and learning games have become highly popular with families and schools. Chinese factories offer puzzles made from a variety of materials.

Custom designs can highlight math or focus on words. Some even encourage creative play. Educational toys often sell well because parents trust their value.

4) Party Games & Toys

Party games bring people together through humour and fun challenges. They usually have easy props like cards or dice. These sets are fun for both small groups and big parties.

Importers like these games because they are cheap and people like them. China sourcing agents can help you find and verify a China vendor. They ensure that products align with your business needs.

5) Wooden Toys & Games

Wooden toys and games are products you can buy from China. Their durability makes them a top choice. Some of these games are chessboards, stacking blocks, and classic riddles. 

Chinese manufacturers specialise in crafting them with smooth finishes and safe materials. So, find reliable Chinese manufacturers for a steady supply of quality and affordable goods.

6) Video Game Accessories

Video game accessories are in high demand worldwide. Chinese factories produce controllers and cases. They produce headsets and charging docks for popular consoles. You can also source gaming chairs and storage stands in China. 

These products are popular because players upgrade them often. You’ll find strong sales in this category due to the steady demand.

What Customisation Can You Get from Chinese Suppliers

China suppliers offer several options for game customisation, including:

1) Artwork & Graphics

How a game looks can determine how players feel about it. Chinese suppliers let you design your boards, cards, and manuals. You can also make custom graphics for the boxes.

A product sourcing agent can help you check samples and print quality. This ensures the artwork matches your vision. It also keeps the product consistent across every unit produced.

2) Materials & Components

The materials used for your game can change how it feels. Chinese manufacturers create games out of cardboard and wood. Plastic and eco-friendly materials are other options.

These materials look different and all cost different amounts. Factories can better educate you on what’s good about each option. Choose the correct materials that match your expectations.

3) Packaging Styles

Chinese suppliers can make both luxury and simple retail packaging. You can create finishes and shapes that are suitable for your game. These options are easy to make with a China custom packing service.

The choice of packaging can also affect shipping from China. Strong custom packaging reduces damage and protects your brand reputation.

4) Game Accessories

Accessories give more life to any tabletop game. Dice, tokens, and miniatures make playing more fun. Chinese factories make specialised box inserts to protect parts.

These accessories can be plastic or metal. Choosing the right accessories improves players’ experience. Good accessories also give the game a premium feel and boost value.

5) Branding Elements

Branding helps people remember your games. You can add themed accessories to your game line. Also, you can even create logos or slogans that distinguish your products.

Chinese manufacturers can help you print or engrave your trademark on game parts. You can use the help of a reliable China sourcing agent during this process.

Top 5 Wholesale Custom Games Suppliers in China

Below are the top 5 wholesale custom games suppliers in China:

1) Shenzhen Lianxin Printing Co., Ltd

Lianxin is one of the top board game manufacturers in China. They have over 15 years of production experience in this industry. Their team creates diverse boxes, board and card games.

Their OEM service allows low MOQ orders with less risk. Lianxin values quality and cost savings. So, you can get high-quality game products at very affordable prices. Their team for quality control in China inspects every step of the sourcing process.

Main Products:

• Board Games
• Card Games
• Jigsaw Puzzles

Why Choose Lianxin Printing?

• Offline and online one-stop service
• Consistent high-quality products
• Low MOQ

2) Shenzhen Yahong Colour Printing Co., Ltd

Yahong is a reliable firm in Shenzhen that creates many different sorts of games. In addition to their existing games, they can design special game pieces upon request. Their main goal is to provide custom printing at a low price with high-quality results.

The team will be with you every step of the way, from sampling to shipping. The factories’ goods are safe for use in the US and Europe. Several importers trust them for both online and offline markets.

Main Products: 

• Playing cards
• Board Game
• Educational cards
• Custom puzzle

Why Choose Yahong Colour Printing?

• Over 21 years of industry experience
• Eco-friendly product options
• Full one-stop production process

3) Dongguan Senfutong Paper Products Co., Ltd.

Senfutong was founded in 2003 and owns a large factory in Songgang Town. They employ nearly 200 workers and hold key industry certificates. Their strong reputation comes from years of experience in game production.

The company’s automated machines support efficient and reliable production. Their production facilities efficiently handle printing, design, and packaging of game products. Buyers value their one-stop service because it reduces errors and increases speed.

Main Products: 

• Board Game
• Laser Card
• Poker
• Puzzle
• Card Game

Why Choose Senfutong Paper Products?

• Over a decade of experience in game production.
• Complete set of production equipment.
• Certified operations.

4) Wenzhou Zhuoyou Trading Co., Ltd.

For 20 years, Zhuoyou has been creating custom board games. Their factory is 7,000 square meters and has more than 100 qualified staff. ISO9001, BSCI, and FSC have all given them their seal of approval.

Zhuoyou uses advanced printing technology to make games with very fine features. Also, they take care of delivery via sea shipping from China. Upon your request, they can also deliver via an air freight service from China.

Main Products:

• Custom Board Games
• Custom Cards

Why Choose Zhuoyou Trading Co?

• Seamless production process
• No strict MOQ restrictions
• Diverse surface finish options

5) Kylin Game

Kylin Game helps clients design and order custom board and card games. Their service is user-centred, making the sourcing process easy. They are known for being able to handle low-cost, small sales. 

With goods sent to 48 countries, you can trust them to deliver to your location. Their clients love their low-cost options and swift new product development.

Main Products:

• Board Games
• Card Games

Why Choose Kylin Game?

• Professional free consultation
• One piece MOQ
• Speedy delivery for custom orders

Understand the Game Before Placing Your Bulk Order

During bulk local sourcing in China, here are pointers to guide you during the process:

1) Which games can be produced with low MOQ

Simple products like card games or small puzzles often allow lower MOQ orders. These games need fewer parts and are cheaper to produce.

You can get a few pieces and test designs before scaling up. This is helpful for new brands with smaller budgets. A China sourcing agent can explain the MOQ rules during the sourcing process.

2) Which categories need moulds or special tooling

Some games need moulds or special equipment to make unique parts. Custom tools are needed for things like figures and dice with lots of details.

This increases the cost of production right away. So, you must factor this in when creating a global sourcing strategy. It costs less to make more once the moulds are already made.

3) Which are bulky and raise shipping costs

Some types of games are big and take up more space when they are shipped. It costs more to ship big board games and wooden toys.

So, you need to carefully consider whether to ship goods from China by air or sea. You can also consider using global rail freight out of China. So, find a top China import company to help determine ideal shipping methods.

4) Which categories have fewer compliance risks

Certain games have fewer safety rules than others. Card games and simple puzzles often face fewer checks. They use safe materials and have no complex parts, lowering compliance risks.

In contrast, electronic toys or detailed accessories need stricter testing. Knowing these helps you avoid sourcing mistakes when importing from China.

How to Review Game Samples the Right Way

Adhering to the following for sample reviews ensures you get the desired products:

1) Print colour consistency under different lighting

Colours can look different under bright or dim light. Always check samples in daylight and indoor lighting. Compare each piece side by side.

Ensure no shade looks dull or off. Even small differences affect the game’s look. You can ask your China sourcing agent to confirm colours before bulk production.

2) Board and card thickness checks

Game boards and cards must feel firm in hand. They might not last if they bend too easily.  The thickness of the game changes how it feels.

Thin cards also wear faster with repeated play. So, during sample review, ensure the game pieces have the right thickness. Additionally, you should always compare samples to industry standards.

3) Instruction manual clarity

Players should be able to understand the game’s instructions without getting stressed. If the instructions confuse them, the game product line may fail.

Therefore, always read the manual like you’re a beginner. You should also ask a China sourcing agent to look it out. A second set of eyes can find faults you missed.

4) Durability of packaging during shipping

Strong packaging should stay firm even with rough handling. If the boxes are weak, you’ll likely receive damaged goods. Test samples with real shipping conditions.

Drop tests or weight pressure checks show durability. A Chinese shipping service can help test properly. Using a custom shipping box service can also add more protection.

Can you order expansion packs or add-ons separately from the main game?

Yes, most Chinese sellers let you order expansion packs and add-ons separately. Expansion packs usually include cards, boards, or mini-figures.

Ordering separately lets you check the demand in the market first. Always ask questions during this part of the sourcing process. Clear communication prevents delays and confusion when importing products from China.

Do Chinese suppliers keep your game designs for future orders?

Yes, many Chinese suppliers keep your designs for future use. This makes reorders faster and smoother. A reliable manufacturer ensures files are stored safely.

Keeping designs reduces setup costs in later production. Some factories can allow you to update or adjust them at any time. Most importantly, you should secure ownership rights in advance.

When a Simple Game Became a Bestseller

One importer came to us with a very straightforward request. They wanted to bulk-purchase a card game that was already popular in the market.

The game had only one deck of cards and very basic instructions. It was easy to copy, but also easy to forget. Nothing about it made the product stand out.

Our team immediately realised it. The game was simple, but it lacked originality and replay value. Players would enjoy it once or twice and then move on. 

That’s when we suggested making several changes to improve playability and branding. We proposed:

• Adding extra action cards that introduced twists and surprises during play.
• Redesigning the artwork with modern colours and bold icons to make it striking.
• Including a compact rule guide that explained variations of the game. So buyers could play multiple styles from a single deck.
• Upgrading the box design with a magnetic closure and glossy finish for a premium look.

With these improvements in mind, we found a factory capable of executing the changes. We didn’t stop at one option — instead, we asked them to create three different samples. Each had a different finish, material quality, and packaging style. 

After careful review, we selected the best version and sent it to the importer for approval. They loved the result.

Once the green light was given, we oversaw the bulk production from start to finish. Our team monitored the printing consistency and card thickness. We also carried out packaging durability tests before shipping. 

We recorded every stage and shared updates with the buyer. (You can see similar production walkthroughs on our official OwlSourcing Instagram page.)

It began as a copy of a common game. However, it turned into an engaging product with long-term market potential.

For importers, this is the real advantage of having OwlSourcing by your side. You don’t just get products shipped. Instead, you get ideas refined, quality controlled, and products delivered without worry.

Read More:

• How to Import Toys from China
• How to Find the Best Toy Manufacturers in China?
• Everything You Should Know About Creating a Global Sourcing Strategy
• Basic Trade Terms Alibaba Incoterms: Detailed Explanation

Final Thoughts!

Wholesale custom games from China offer exciting opportunities to creators and brands. With the right China sourcing service, you can source durable products. They guide you through sampling, production, and shipping.

Find reliable Chinese manufacturers who respect your designs and vision. With careful planning, your game can reach global markets and delight players.

At OwlSourcing, our team goes beyond connecting you with factories. We make the sourcing process easier by handling the details carefully. If you are ready to bring custom games into your market, reach out to us and let’s get started.