Riding trends almost always means success in importing products from China. Following the basic rules of economics, meeting high demands means more sales. But it is hardly that simple. The tricky part is deciding what is trending and what’s not.
As an importer, it is a true superpower. But we know how demanding the business already is. To save you some time, we have done the hard work. In this article, we cover the top 10 trending products to stock up on for the most sales in 2025.
You can also read more about “Trends for Manufacturing in China” for additional insights.
Do Suppliers in China Accept Small Custom Orders?
Yes, many suppliers offer their clients the option of smaller MOQs. However, this often varies with different markets and product types. But it exists, especially on Alibaba. You can connect with a low MOQ Alibaba supplier that offers small trial orders. Tons of importers testify to trying out this service. But this offer comes with increased costs, especially for custom products.
Things to Check Before Choosing a Custom Product
When entering the wholesale market for custom products, there are key criteria. These criteria ensure that you get the best product sourcing experience. Otherwise, it could cost you an arm before things start running smoothly. Let’s go over the three key options:
1) Market demand in your target region
The first step before putting your feet in the water is knowing what your market wants. To do this, you need to do extensive research. Inquire about the market size and competitors. The answers you get can decide if an industry is worth pursuing.
Leverage surveys, trend analysis, and key comparisons to get the information. Similarly, you can outsource the job to a freelancer for a thorough search and analysis. It is not enough that the product trends, but does your target audience want them to?
2) Profit margins after customisation costs
The golden rule has always been that the goal of a business is to make profits. Calculate your true margin by including all costs. When factoring the cost, include all the expenses from manufacturing to marketing. Ensure your target selling price delivers a sufficient net profit and ROI. If the set-up doesn’t suit your desired profit margins, consider others.
3) Shipping feasibility for bulky or fragile items
Some products are so risky to ship, or you risk avoidable damages in transit. Assess whether bulky or fragile items are practical to ship. Here is a brief checklist you should consider for this section:
- Packaging,
- Damage risk,
- Freight mode,
- Customs clearance,
- Incoterms (like FOB and CIF),
- Insurance.
Well-defined logistics planning improves delivery reliability and cost predictability.
Top 10 Trending Custom Products to Wholesale from China
Now, we will discuss the main theme – trending custom products. Below, we cover the top ten trending products and all you need to know for an informed decision.
1. Custom Apparel & Sportswear
The global custom apparel market is booming. In 2024, it was valued at around $55.1 billion and is expected to grow. The potential for high profit margins is intense. You can hop on the train.
Fashion is becoming more personal. There are so many effects, from embroidery to 3D puff prints. Some manufacturers also offer AI-generated art and retro wash effects. If you decide to enter the market, here are the customisations in demand:
Product Ideas:
- Graphic hoodies with local slogans
- Custom baseball caps with 3D embroidery
- Personalised varsity jackets
Customisation Possibilities:
- Oversized,
- Cropped, and
- Relaxed fits,
- Sustainable fabrics (i.e., bamboo, cotton, and several).
Wholesale Advantage:
China’s textile industry brings significant advantages. They include low minimum order quantities and fast production. Some manufacturers use advanced printing options like Direct-to-Film and direct-to-garment. These technologies enable full-colour designs with quick turnaround.
2. Customised Outdoor Products & Accessories
Outdoor wellness is reshaping consumer behaviour. The global outdoor apparel and accessories market is set to rise from $36.4 billion in 2024 to $38.3 billion in 2025. There is an expected steady growth of 6% CAGR through to 2034.
Similarly, the outdoor living product market is surging. The annual revenue is expected to be $72.8 billion by 2030. The rising urban wellness lifestyles make these products high-yielding.
Product Ideas:
- Foldable camping chairs with branded covers
- Custom hiking backpacks
- Insulated picnic blankets
- Personalised trekking poles
Customisation Possibilities:
- Logo and colour schemes
- Modular designs
- Innovation
Wholesale Advantage:
China offers unmatched flexibility and manufacturing scale. Suppliers offer low minimum order quantities. You can get custom water bottles or sleeping bags for as low as 10 to 100 units.
E-commerce platforms like Alibaba list thousands of gear options with OEM/ODM capabilities. Also, China supports fast prototyping and integrated logistics. These perks are ideal for wholesalers needing dependable turnaround and quality control.
3. Eco-Friendly Custom Products
Sustainability drives consumer choice. You can arrange for eco packaging and reusable kitchenware. Green materials are increasingly sought after in countries in Europe and America.
Climate change and other sustainability themes are the trends now. As a business that allies with them, you would earn more profits. While this trend is new, it is rapidly growing.
Product Ideas:
- Reusable bamboo cutlery sets
- Compostable food containers
- Logoed wheat straw coffee mugs
- Solar-powered desk lamps
Customisation Possibilities:
- Bamboo,
- Silicone, or
- Recycled materials
- Adding logos, packaging, or custom patterns.
Wholesale Advantage:
China offers certified eco-supplies at scale with competitive pricing. Eco-conscious manufacturing is pretty expensive and is not yet mainstream. Partnering with Chinese manufacturers gives you access to a less saturated market.
4. Personalised Home Décor & Kitchen Items
Smart and aesthetic home items are booming. There is a shift to functional yet attractive designs. We have custom home decor that makes the house really feel like your home.
Also Read: Top China Custom Home Décor Suppliers and Manufacturers in 2025
Product Ideas:
- Engraved wooden chopping boards
- Custom throw pillows
- Personalised LED desk lamps
- Customised wall clocks
Customisation Possibilities:
- Add logos or designs to mats,
- Engrave bamboo boards, or
- Private-label smart appliances.
Wholesale Advantage:
The Yiwu market provides access to branded and high-margin home décor products. You can communicate directly with suppliers for affordable pricing. The visit also enables you to directly assess the supplier’s quality control.
5. Custom Packaging & Branding Solutions
Unboxing experience matters. Custom packaging reinforces brand trust and identity. This product type targets other businesses. The custom packaging is trendy because of the level of class it introduces.
The packaging and branding options are exhaustive. You can get unique, eco-conscious water packages or simpler formats. The profit potential from this industry is only limited by how far you can visualise.
Product Ideas:
- Custom printed shopping bags
- Logoed tissue paper wraps
- Branded mailer envelopes
Customisation Possibilities:
- Logoed boxes,
- Branded wrapping,
- Eco-friendly inserts.
Wholesale Advantage:
Global sourcing agents in China support custom packaging at reasonable rates. Hence, you can pitch custom branding to your buyers as an affordable way to boost brand value. The wholesale scene in China supports low-MOQ and quick production. China suppliers have creative ways to create packages that can attract more clients.
6. Customised Fitness & Lifestyle Gear
Home fitness is an important segment of most people’s lifestyle. Custom products can have a spectacular change in this lifestyle. People are much more confident when they use accessories that they customise. You can tweak fitness items like wearables and resistance bands.
Product Ideas:
- Custom foam rollers
- Personalised water bottles with time markers
- Branded skipping ropes
- Fitness journals with custom covers
Customisation Possibilities:
- Personal labels,
- Colors,
- Logo embossing on bands, or
- Custom fitness tech
Wholesale Advantage:
China’s clusters offer fast production alongside low MOQs. Also, China wholesalers provide these custom products at factory-direct prices. Suppliers on Alibaba and 1688 offer sampling alongside customisation to importers.
7. Private Label Beauty & Personal Care Products
TikTok-driven self-care trends push beauty gadgets. Moreover, these items are typical among those concerned with appearances. Hence, there is a growing demand for personal care products. These niches are projected to climb in value in subsequent years. The billion-dollar industry is pretty lucrative, which is why it’s trending now.
Product Ideas:
- Custom sheet masks with private labels
- Personalised essential oil blends
- Custom-packaged lip balms
- Private label jade rollers
Customisation Possibilities:
- Custom labels,
- Packaging, and
- Bundled kits (e.g., lip balm sets, essential oils) for unique branding
Wholesale Advantage:
China’s private label manufacturers offer low MOQ with fast production. There are several low MOQ suppliers and also private label factories. Top suppliers in this industry are comfortable with lower orders. Hence, you can experiment with a new trend without a full financial commitment.
8. Branded Stationery & Office Supplies
Branded stationery blends function with design for modern offices. These products are prevalent and a billion-dollar market. As an importer, you can enter the market and attend to several audiences. The possibilities include gifting and office supplies.
Product Ideas:
- Personalized planners
- Custom desk organisers
- Logoed pens and pencils
- Branded sticky notes
- Custom mousepads
Customisation Possibilities:
- Laser engraving,
- App-linked notebooks,
- Recycled covers, or
- Premium planners with bespoke layouts.
Wholesale Advantage:
Chinese suppliers offer variety and innovation. Hence, you get unique and branded office kits at competitive costs. This advantage may set you on track to be on top in a competitive market.
9. Customised Promotional Items & Gifts
Gifts are at the top of customised products. Custom products in this league are often viewed as personal and much more impactful. Items such as drinkware and gadgets are common. You can curate a list of items.
Product Ideas:
- Custom coffee mugs
- Personalised USB drives
- Branded tote bags
- Logoed phone stands
Customisation Possibilities:
- Logo printing and engraving
- Full-colour digital prints for branding
- Custom packaging for gifting sets
- Personalised names or messages on items
Wholesale Advantage:
China excels in fast production, low-cost bulk, and wide-format branding. It is perfect for events and marketing campaigns. You can work with these setups to deliver promotional items and work with many offices.
10. Custom Pet Products
The pet industry is booming with sales. Several pet owners are invested in strengthening the bonds they have with their pets. This movement has led to more customised pet products. The possibilities are endless.
You can customise pet products from pet feeders to grooming tools. These custom products are in high demand. The growth in the industry is all the evidence you need.
Also Read:
Product Ideas:
- Personalised pet collars with name tags
- Custom-designed pet bowls
- Logoed pet grooming gloves
- Personalised pet blankets
- Custom squeaky toys
Customisation Possibilities:
- Embroidery or printing of pet names and logos
- Choice of fabrics, colours, and patterns
- Adjustable sizes and personalised fittings
- Custom packaging for premium pet accessories
Wholesale Advantage:
China offers low MOQs, private-label options, and fast manufacturing. It is ideal for niche pet brands. You can also explore tons of amazing innovations. Several top-quality products are being pushed out yearly from China.
Seasonal Opportunities for Custom Products
Some custom products just happen to sell best at certain seasons. Sweaters sell more during the winter months and sundresses during summer/spring. Many buyers don’t know this and try to sell products that are seasonal all year round.
But once you understand the clear distinction, you can hone the market for the most profits. Here is a succinct list:
1) Summer
Custom summer items shine during this sun-soaked time. Trendy product ideas include:
Sportswear & sun gear: Swimsuits and tote bags see a spike in demand as people get outdoors more.
Drinkware & beach accessories: Drinkware, like Insulated water bottles, is popular. They offer strong margins and practical appeal
Outdoor gear: Travel bags are sold with high markups and seasonal urgency
2) Winter
When the air turns chilly, cosy custom products become winners. This season has some staple accessories.
Here is what to stock up on as winter approaches.:
Clothing: Go for warm options like hoodies, blankets, and knits. They see increased demand as people look for warmth and comfort.
Household Items: Custom mugs and thermal drinkware are winter staples for hot beverages. It is ideal for personalisation and gifting.
3) Year-round
Some categories don’t follow the seasons and consistently sell:
Stationery & personalisation: Stationery, like a custom planner, remains in steady demand.
Jewellery: They are timeless gifts and add-ons across all climates. Personalisation enhances their appeal
Key Considerations Before Importing Custom Products
| Consideration | What It Means | Simple Tip |
| Seasonal Demand | Some products only sell well in certain months | Check if it’s a year-round or seasonal item |
| MOQ (Minimum Order Quantity) | The smallest amount a supplier accepts | Start small to test before big orders |
| Customization Options | Level of changes you can request | Look for design, packaging, or branding choices |
| Shipping Ease | How safe and affordable it is to ship | Avoid fragile or oversized items if margins are low |
| Profit Margins | What you earn after all costs | Always calculate after customisation and delivery |
Note: With OwlSourcing, you only share the product idea. Our team finds the supplier, manages customisation, and delivers custom products to your country.
Which markets buy the most custom products?
North America leads in demand for custom products. The continent has the most consumers and has a strong e-commerce industry. There is high consumer spending on personalised fashion and home décor. Europe follows closely. Buyers in this continent favour bespoke luxury goods and eco-conscious personalised items.
Southeast Asia is an emerging powerhouse as well. There is a rising middle class and booming online shopping. There is a rapid growth in custom goods in markets like China and beyond.
From Idea to Reality – A Story Every Importer Knows
It usually starts with a spark. First, you come across a product. It can be a piece of fitness gear, a personalised home accessory, or any other gadget.
The numbers in your head add up quickly. You think about – good margins, growing demand, and perfect timing. It feels like the kind of product that will take your business to the next level.
But then the truth sets in.
- Where do you find the right supplier for custom products?
- Can you trust them to deliver what they promise?
- What happens if the samples don’t match the quality you need?
And even if production goes well, there is still the issue of shipping, customs, etc.
That early excitement starts to feel heavy. Many importers often stop here because the sourcing process feels too risky.
This is the exact gap we see every day. And it’s the reason OwlSourcing exists. We have watched importers struggle with uncertainty. They spend weeks talking to unverified suppliers or lose money on unreliable shipments.
We’ve also seen how different the story becomes when someone has a trusted team on the ground in China.
So imagine this instead – you share the product idea and someone local finds the right factory. The person negotiates the details, manages customisation, and checks the goods before shipping from China. As a result, your focus shifts back to what you do best.
That’s the role we play at OwlSourcing. We are good at finding suppliers. Our team is good at ensuring every step between “idea” and “store shelf” works in your favour.
So when you spot the next big trend for 2025, don’t let it slip away. With the right partner by your side, the story doesn’t have to end in doubt – it can end in delivery.
Read More:
- New Product Development for Amazon Sellers
- Custom Sports Water Bottles Wholesale Suppliers & Manufacturers in China
- Amazon FBA Product Research Tactics
- Importing Wholesale Best China Bamboo Home Décor
Final Thoughts!
Trending products can be the missing piece in your elaborate sourcing business. Maybe you have stores full of products and don’t get why sales are slow. It is simple: you might be buying things customers don’t want. This article covers the trending products, from sportswear to gifts. Sourcing these products can be difficult.
Fortunately, you don’t have to worry about product sourcing. Our team of China sourcing agents is ready to serve your needs instantly. Contact us today to get the best product sourcing experience.