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Why customized packaging is so important when you are promoting a specific private-label product?
We can get some clues when looking at the biggest fashion shows in the world. Those are exciting moments for the designers to show a particular feel or point of view. They are advertising on the catwalk, and you need advertising on Amazon with good customized private label packaging. After a successful show, the trend can be widely spread and tend to be more conceptual. The fashion show impressed people through visual presentation, unique styles, outstanding designs, branding exposure…etc.
Does it sound similar to your request on Amazon product custom packaging? It’s the same when you create customized product packaging for the Amazon FBA business. In this post, I will show you how to finalize the customized packaging with Chinese vendors step by step. You will know how to crush your competition with unique, personalized product packaging.
What are the features of customized product packaging?
The packaging is not just a “pretty face” of the product. It shows what kind of product is inside but also reveals information about the brand and the provider.
Why is private-label packaging so crucial in today’s business?
Here I am listing several features of the customized product packaging.
1. Protect Your Products
Packaging helps protect physical products.
The primary function of packaging is to protect the products from damage, dust, dirt, leakage, and so on.
The other tactical function is to protect the products from stolen. What we are going to do is design safe packaging and let it play a vital role in protection.
See the following picture.
The above image shows the PVC packaging we did for a discount store in 2019. The buyer wanted the animal toys can be touchable but worried about safety.
It is a repeat order, and the packaging was a 4C box in the last order. The defective point of using the 4C box is that the consumer can’t touch and feel the product. We decided to change the packaging into an open window box, which enables the animal toy products can be reachable and salable.
But another problem pops out, how can we make sure they won’t be taken away? We came up with the idea to add a plastic string around the feet and fix the animals into the plastic tray. Now the five animals become a whole part together inside the packaging.
In the end, I’m happy to see our customers satisfied with the packaging solution. A very simple change but it can meet the target.
2. Comes with Product Introduction
Product packaging should be simple and in minimum size. Also, it’s essential to add value to the product.
Sometimes maybe just a piece of paper works, it depends on different products. An attractive packaging includes necessary information, such as product introduction, pictures, and function introduction.
It may also include the manual on it. The customer needs to know what kind of product is inside the package and how to use it.
See the below picture.
How to add value through customized packaging?
Let me give you an example, then you will see:
If you are in the kitchenware business, then you can add healthy recipes to your product packaging.
Imagine that, the packaging is no longer useless cardboard but leads to a healthy life!
Great customized packaging emphasizes your brand, and it has a significant impact!
I hope you can catch the point of “adding value” to the packaging. It’s not only about packaging but also about the art of advertisement.
You need custom products as well as customized product packaging.
3. Promote Your Brand Message
Today everyone is branding. No matter whether you are a retailer, online seller, YouTuber, or channel owner.
What do you think when you see the following image on the packaging? The answer would be LEGO bricks without a doubt, why? People won’t think of anything else, but only bricks, because this brand is in each LEGO product and already in everyone’s mind.
4. Give Customers a More Innovative Feel
The visual presence of your customized printing packaging is one of the critical factors when you are designing private label packaging.
Let’s have an example of the brush:
Below is the image of the product without packaging
Let’s have a look at the creative packaging for the brush.
It looks great, right? The image shows that creative packing designs/unique packaging are outstanding in the search results.
Branding and packaging mean a lot when you are running your online wholesale business.
5. Help you Increase Sales
The best packaging design is also a powerful promotion tool.
Eye-catching retail box packaging is the best way to attract consumers to buy products.
This is part of the packaging marketing strategy. We need to be more creative when designing for packaging and labeling.
Why Do We Need to Customize the Product Packaging?
1. Existing packaging does not Look Attractive
The factory designs straightforward packaging to lower the total cost, but it’s not attractive enough.
It’s part of your job to make the product shine in the market or create innovative packaging.
Imagine there are two different packaging for a tablet, what would be your choice?
Option 1 factory design: standard craft paper box
Option 2 color box design(custom printed boxes)
I guess most people would like option No.2(custom cardboard boxes) as it vividly displays the product inside and hooks people with the desire to own it.
That’s the packaging designer’s job: they need to figure out how to get attention and make people willing to pay for it.
2. To Achieve a Higher Margin of Product
If you want to sell your product and win more margin, then do something about the packaging. Sometimes the consumers are just attracted by beautifying packaging instead of the product.
Look at the below image for the retail packaging design:
Amazon custom packing design for the candles.
The gift box just lets people think about what would be the beautiful gifts inside this custom box.
That’s the magic of customized private-label packaging.
3. Environmental Protection | Choose Sustainable Packaging Materials
We need to customize label products not only for more sales but also to allow us to protect our planet. The report says that we will probably have more plastic than fish in the sea within the next 30 to 50 years if we do nothing.
One of the options is to use sustainable and degradable material for the custom product packaging:
Packaging made from bamboo pulp paper, PLA, and Polyethylene made from sugarcane significantly minus the pollution of the environment.
I have a post about sustainable and biodegradable materials in China, Discover it for the details.
What Packaging Solutions Are on the Market?
Different packaging matches different price levels. You need to figure out the best packaging solution for your product. You can find some of the most common options. Below chart for reference of the price of different packaging with stepping quantities, and you can refer to those options and finalize your designs.
You can also ask for support from packaging design companies to help you with the product package design work.
What I suggest is to check in the market about similar packaging for reference and then modify it if you find anything to upgrade it.
Also, to find out the cost of different packaging solutions.
It’s important to find the best products to sell on Amazon and also critical to find the best custom packaging for your niche.
How to Finish the Artwork: 4 Steps
Before you start to make the product/packaging artwork, you need to have a look at the packaging die-cut of the printed boxes.
Step 1: Ask for a Die-cut
Die-cut must be correct from the beginning. Otherwise, it will be wasting time and money to create the artwork.
Ask for the template from the packaging manufacturers(supplier) first. The key here is that you need to check if the measurement marked in the die-cut is correct.
If you have any ideas about the new packaging design, then just inform the supplier to create the die-cut drawing for you.
Step 2: Confirm Pantone Color
A unique Pantone color is one important part of a special brand.
Some brands have their requirements for packaging about the selected Pantone color, especially in brightness.
Some of them request Pantone colors on the packaging to make their product distinguish from the others.
Usually, an innovative packaging design with unique brand colors would help impress people a lot.
Step 3: Artwork Complete
You should be aware of what kind of information and content you want to show up on your cardboard packaging, such as pictures, product descriptions, specifications, or even the instruction manual.
Get the artwork provider or designer to help you design boxes. For example, you can have people help in designing your shirt with custom t-shirt printers.
After your designer finalized the product box artwork, then you can transfer to the vendor’s printing factory to start CMYK printing accord on the artwork.
CMYK Stands for “Cyan/ Magenta/ Yellow /Black.”
Step 4: Check Digital Printing Proof
You should receive a printing proof after the designing agent finishes the artwork process, it will help you to compare the colors and contents.
It’s a critical step because you can find the printing defective or the wrong printing effect during this step. You need to let your vendor know if you are satisfied with the printing effect or not.
How to Customize Private Label Packaging?
1. Finalize the Type of Product Packaging Design
Ask your supplier to provide you with a product with available packaging supplies and check the quality and cost.
Also, write down all your concerns and requests for your box packaging design.
Select the packaging boxes that you prefer, and let’s take it to the next step.
2. Start the Artwork Process
You would need to design the artwork after you decide on the boxes for packing.
Send your ideas to your designing agent, and forward them the reference packaging you found, point out the things that need to be improved in your packaging. Ask them to proceed with the artwork process based on your requirements, such as die-cut and Pantone color, if applicable.
3. Ask your Supplier to Provide Samples
After the designing agent finishes the artwork, you should receive the printing files, generally in AI (Adobe Illustrator) format. Ask them for printing proof and send it to your Chinese vendors/packaging companies with the printing files. At this stage, you should inform your supplier if they can go straight to mass production, or if they need to provide printing samples for final confirmation, just in case color deviation or anything is wrong on the printing files.
Also, check with your vendor about the other request for the product labels.
4. Final confirmation
After your supplier finishes the printing process, check the printed packaging samples and compare them to the printing proof for checking the colors and packaging contents, if everything is correct, sign an example and make a stamp on it if possible, and send the approved samples to your supplier. Then, you just need to wait to see the final product with complete packaging!
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Summarize
I hope you will come up with new ideas about how to make customized packaging after reading the post.
Retail packaging solutions become more critical in today’s business, so start to design for your private label now!
Please share with us if you would have any comments!
2 thoughts on “Custom Packaging for Amazon FBA Private Label Product”
This article provides great insights into the importance of customizing product packaging for Amazon FBA private label products. It emphasizes the significance of standing out in a crowded marketplace and creating a memorable brand experience for customers. I appreciate the practical tips and strategies shared here, and I’m excited to implement them in my own business. Thanks for the valuable information!
I’m very happy to hear that you enjoyed the insights in the article about personalized packaging for Amazon FBA private label products and recognize the importance of standing out in a crowded market and creating a memorable brand experience for your customers. Your positive feedback is a great encouragement to my work and I’m happy to be able to provide practical advice and strategies for your business.
Personalized packaging can not only help your products get more attention in the fiercely competitive market, but also enhance the customer’s purchasing experience, thus leaving a deep impression in the customer’s mind. As you implement these strategies, be sure to continually test and optimize your packaging designs to find what best represents your brand and resonates with your target customers.
Of course, Owlsourcing can provide packaging services for you.