Amazon FBA Australia is the best way to connect with potential Australian customers. Using Amazon FBA offers simplistic logistics and enhances customers’ trust.
The platform has several unique perks once you know how to navigate it. And this begs the question – How do you handle selling on Amazon FBA Australia?
First, you must go for product sourcing, which involves finding the right supplier. Then, you have to set up an Amazon FBA account. The processes involve several steps that are easy to grasp once you know what you are doing.
I am here with a new guide that will assist you in creating a Global sourcing strategy. This Amazon Australia marketplace guide provides you with all the necessary information. Stick around to learn how to sell on Amazon Australia.
An Overview of Amazon Australia’s Market
| Feature | Amazon Australia | Other Marketplaces (e.g., Amazon US, Amazon UK) |
| Consumer Behavior |
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| Product Trends |
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| Competition Level |
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| Regulatory Requirements |
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Why Choose Amazon FBA Australia for Your Business?
Amazon FBA Australia has many benefits. It has a broad customer base that you can use to make more sales. Amazon Australia has millions of buyers, offering an opportunity to grow your business.
Secondly, Amazon FBA shipping simplifies logistics after purchase. FBA handles storage, packaging, and shipping.
It ensures your products reach customers on time without your interference.
Lastly, Amazon’s credibility can significantly boost your sales. Customers trust Amazon as a reliable marketplace. It increases your chances of making sales and retaining customers.
Choosing the Right Products to Sell on Amazon FBA Australia
Before setting up an account, you must know what you want to sell. Choosing the best products to sell on Amazon Australia is crucial. Here is how to go about it:
1) Market Research
A good product is what people want. Hence, in-depth research must be conducted to identify high-demand goods. You can leverage tools like Google Trends and Amazon Top Sellers to find trendy products.
You can create a spreadsheet like I created below. It will help you find products with good potential.
| Keyword | Search Volume | Competition | Product Category | Learning Material |
| wireless headphones | High | High | Tech products | Import Electronics from China |
| organic skincare | Medium | Medium | Beauty and personal care | Import Cosmetics & Personal Care Products from China |
| baby toys | High | High | Parenting products | Importing Children’s Products from China |
| kitchen gadgets | Medium | Medium | Home and kitchen products | Importing Kitchen Utensils from China |
After you find a potential niche, analyze your competitors. Try to sniff out any gaps you want to fill when entering the market. That way, you are coming to solve a problem, offering your product an edge.
2) Product Criteria
When sourcing products, there are some criteria to prioritize. These criteria ensure you get the right products and are equipped to handle them.
- Demand: You want a product that has high demand yet low competition. Finding the products in this sweet spot makes things a lot easier.
- High-Profit Margin: Prioritize products with decent profit margins. Calculate the cost price and subtract it from the market price for insights.
- Size and Weight: The product’s size and weight contribute to its shipping cost. Lightweight packages often demand lower shipping costs.
Top Performing Products on Amazon Australia Market
| Product Category | Best-Selling Products | Average Price | Profit Margin |
| Electronics |
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$100-$200 | 20-30% |
| Beauty |
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$50-$100 | 25-35% |
| Home & Kitchen |
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$20-$50 | 30-40% |
| Toys & Games |
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$10-$30 | 25-35% |
How to Source Products for Amazon Australia (from China)
China product sourcing can increase your profit margin. The region features cheap and high-quality products. Here is how to import from China for your Amazon FBA:
Step 1: Find Reliable Suppliers
You can find China suppliers via many routes. It includes using Alibaba, 1688, and Global Sources.
These Chinese wholesale websites have an extensive list of reliable Chinese suppliers.
However, you must verify the Chinese supplier’s legitimacy and check reviews.
You can also visit trade shows, like attending the Canton Fair in China, to meet suppliers. Here, you get to vet their products and possibly their manufacturing base.
Getting recommendations from established Amazon sellers is a great choice as well. However, the safest way is to hire a sourcing agent.
Step 2: Quality Control
Ensure the supplier’s offering matches your quality standards. Quality control includes sampling and hiring inspection agencies to ensure the best products.
You can move to the negotiation step after confirming the quality. Note the pricing, MOQ, and shipping terms of different suppliers. Ensure you get a favorable deal.
Step 3: Place Your Order
Place an order once you are satisfied. The supplier ships the product to Amazon Australia warehouses.
From there, Amazon FBA Australia covers the rest of the logistics. Amazon takes charge of the storage, packaging, and delivery. They ensure the products get to the customers in good condition.
Simple Steps to Start Selling Products on Amazon Australia
You only have to follow a few simple steps to sell on Amazon. The below steps provide the correct information on Amazon Australia’s FBA process:
Step 1: Pick a Seller Plan
Choosing a seller plan is crucial, and there are two available options. You can choose the Individual or Professional Plan.
The Individual plan costs about $0.99 on each purchase, excluding GST. The Professional fee costs about $49.95, excluding GST, monthly.
The Professional Plan remains $49.95 regardless of the number of products you sell.
However, the Individual Plan fee increases with increased purchases. Amazon still collects a referral fee on both plans.
Step 2: Go through the Seller Verification Guide
All Amazon sellers must complete an identity verification before they can start selling.
The seller verification guide contains all the required steps and documents. Read the verification guide to learn what you should do. It helps prevent delays when signing up.
Step 3: Consider Your Business Model
You can be one of two things on Amazon Australia: reseller or brand owner. As a reseller, you buy from China and sell on Amazon Australia for a profit.
However, a brand owner makes custom products or rebrands a private label and sells them as theirs.
Selling private label products on Amazon Australia is different from resale. You will need to find China private label manufacturers to create products.
Also, you must follow custom packaging for Amazon FBA private label products.
Many Amazon sellers do both, but you can consider which option best suits your goals.
Step 4: Create Your Amazon Seller Account
Register an Amazon seller account with your business email. Here are the following information needed for Amazon Australia seller account setup:
- Business email address/ Amazon customer account
- Credit card
- Government ID
- Tax information
- Phone number
- A functional bank account
Step 5: List Your Products
It is time to list the products you want to sell. This process requires a lot of considerations. For instance, if you own an Individual seller plan, you can’t sell all kinds of products.
The platform puts a restriction. Also, some products depend on approval before they can be listed.
If you hope to sell branded products guarded by copyright, you must be the owner. There is an extensive guide on approaching the products you can resell.
When you meet the requirements, you can list your product. It includes product ID, details, keywords, images, and more.
Step 6: Advertise Your Products
Advertisements increase product visibility, and there are many ways to do this. You can use social media marketing or run a deal or coupon to attract Amazon buyers.
Plus, it helps when your products are sold at competitive prices.
Understanding Amazon FBA Australia Rules
Amazon FBA Australia has several rules to ensure seamless and trustworthy shopping. As a seller, it is crucial to understand the rules to avoid any issues. Here, we go over the mainstream ones:
Ensure your listing details comply with Amazon’s standards. Adding misleading information can result in penalties and impede your business’s progress.
Sellers are also expected to provide the best possible customer service. It includes responding to customers almost immediately and resolving issues quickly.
Lastly, keep your performance metrics high. The e-commerce platform watches your order defect rate, cancellation rate, and other defaults.
Upholding good performance metrics grows your seller account.
Tips for Amazon Australia Sellers for A Better Success Rate
Amazon FBA can be daunting as a first-timer, but it is not impossible. Here are tips to ensure you have an optimal selling experience:
1) Enhance Your Product Listing
Optimizing your product titles with primary and secondary keywords would help. Make them concise and informative, and use high-quality images from various angles.
Product descriptions should include key features and benefits; bullet points also help. They put the main features into perspective.
2) Manage Customer Reviews
Feedback is everything when shopping online. Encourage positive reviews from satisfied customers. Send follow-up emails to request feedback.
Also, when you get negative reviews, respond professionally. Address the complaints and offer solutions when necessary.
Use the feedback to improve the product and your service as a supplier.
Costs and Fees Associated with Selling on Amazon Australia
Amazon FBA offers several perks that are unlike other major e-commerce platforms. Undoubtedly, these benefits don’t come for free. Here are the Amazon Australia seller fees:
| Fees | Description |
| Seller Plan Fees |
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| Referral Fees | Category-Based: A fixed percentage of the item’s sale price |
| FBA Fees |
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I will further break down the costs involved to help you assess the profitability of your products on Amazon Australia.
| Product Cost | Shipping Cost | Amazon Fees | Selling Price | Estimated Profit Margin |
| $10 | $2 | $5 | $20 | 50% |
| $20 | $3 | $7 | $40 | 40% |
| $30 | $4 | $10 | $60 | 30% |
Read More:
- Where and How to Find the Best Products to Sell on Amazon?
- How to Use Alibaba for Amazon FBA Sourcing?
Final Thoughts!
Selling products on Amazon Australia has the potential to be a lucrative business. However, you must understand how the market works.
It includes knowing the suitable suppliers and optimizing your listings. Combining these allows you to create a successful Amazon business with a little push.
However, I understand that it is easier said than done. What about the regular fees and improvements?
Product sourcing and, ultimately, Amazon FBA are challenging ordeals. Well, they don’t have to be.
Get an Amazon FBA sourcing agent in China. We have experienced professionals trained to handle imports from China.
Contact us today and get the right supplier to back your business. Our services are affordable. Let our team help you with China product sourcing while you focus on optimizing your store.
