How to Sell on Amazon Germany? A Guide for 2024

These factors promote a growth in online shopping. Hence, many Germans have resorted to buying more from Amazon.

Let me show you some excellent figures from Statista. Over 73% of Germans say they like Amazon for their products. However, almost 97% of the German population knows Amazon, and a similar percentage use it. It shows Amazon has deep roots in this country.

Selling on Amazon Germany offers immense potential for increased sales and branding. As a potential seller, you have many options for significant profits.

So, how do you use this opportunity to make more sales? You are about to find out. Here, we will walk you through everything about Amazon Germany. Keep reading for an overview of selling in this country and all it entails.

I always say there are several other e-commerce stores in Germany. Then, why Amazon? As a country with a booming economy, several would want a piece of the cake. So, why choose Amazon Germany as a retailer/supplier?

Amazon holds a massive chunk of the German e-commerce market. Hence, it is an ideal platform for reaching a broad audience.

The broad audience is only a part of the reason. There are also other perks, like diversity. Here is a table that includes the different perks and their descriptions. With this information, you can visualize better why Amazon is the better choice.

Perks	Description
Many Customers	Germany features a varied customer base, so there are several buyers. Hence, you can sell across the different preferences.
Advanced Logistics and Infrastructure	Amazon has the best logistics in Germany, facilitating fast deliveries and pickups.
Market Domination	Amazon is the biggest market; hence, you can access millions of German customers by choosing them.

Setting Up Your Amazon Germany Seller Account

Setting up an Amazon Germany account will only take a few minutes. You don’t have to worry about exhaustive sign-ups. After entering the necessary details, you can list products on the site. Here’s how to go about it:

Step 1: Register for an Amazon Seller Account

Head to the Amazon Germany Seller Central page and create an account. Depending on your product volume, choose an individual or professional selling plan. However, I advise you to make appropriate decisions to avoid complications later.

Step 2: Prepare Necessary Documents

Germany is a very honorable country, so its platforms must also be. You’ll need to provide:

A proof of identity
Proof of address
Bank account details

These documents are necessary to verify your identity and set up payment.

You should be alert during this stage. Misleading information can significantly ruin your account and funds down the road. To avoid this, ensure your data is the same as requested.

Step 3: Verify Your Account

After submitting your documents, Amazon will verify your account in a few days. Once you are verified, you get full access to Seller Central. The page is massive, and you can start from here.

Tweak your listings, track orders, and handle customer service. I will share how you can optimize your listing below. Now that you have your account, let’s check other necessary details.

Necessary Requirements for Selling on the German Market

Here are unique requirements to help you seamlessly handle the process. When you sell at Amazon Germany, you should take note of them.

CE Marking: The manufacturer’s certification ensures the product complies with EU safety requirements. It primarily applies to electrical products. You can read our Guide to CE Marking When Importing from China.

REACH: This regulation improves the protection of human health & environment. Identifying chemical substances’ inherent features ensures the products are safe.

The Glass & Fork Label and the LFGB: These laws apply to any products that come into contact with food. Knowing this law will ensure you match your products with German standards.

Understanding the Amazon DE Marketplace

Amazon Germany is diverse, with various popular product categories. Fashion, electronics, and home goods are consistently high-performing segments. Additionally, seasonal trends, such as holiday shopping or back-to-school periods, significantly impact sales.

Understanding these trends and German shopping habits is crucial. German consumers often prioritize quality and efficiency. Hence, products that match these values perform well.

To succeed, adapt your product offerings to the preferences of German shoppers. This knowledge will make you feel informed and prepared for the German market.

Listing Products on Amazon Germany

Creating compelling product listings is vital to attracting customers on Amazon Germany. Once you provide the proper listing, you are closer to your goal in several ways.

1) High-Quality Images

You must use professional, high-resolution images that showcase your product from many angles. Clear photos depict professionalism.

It enables the buyer to have more confidence in your listing. Also, the images should accurately represent the product and meet Amazon’s image guidelines.

2) Optimized Titles and Descriptions

You must write concise product titles and descriptions. Insert relevant keywords that potential customers might use when searching for your products.

Focus on the key features and product benefits. For example, a cat feeder would include keywords like cat, housecats, and cat feeder. Also, talk about the unique features. You can mention it’s a non-flip. You can also mention the look and how it will fit right in place.

3) Detailed Bullet Points

Highlight essential product details in bullet points. This format makes it easier for customers to understand what your product offers. Be specific about the features, materials, dimensions, and other relevant information.

4) Accurate Product Information

Ensure all product details, such as sizes, are accurate. False information can lead to negative reviews and returns. Ultimately, such stunts will damage your reputation.

How to Source Products for Amazon Germany?

Choosing the right products to sell is imperative. Hence, you should only use the best ones. Consider sourcing from reliable suppliers who offer quality products at competitive prices.

1) Explore International Markets

Sourcing products from China can be cost-effective. The Yiwu market and platforms like Alibaba offer a wide range of products. When sourcing internationally, check product quality, pricing, and shipping logistics.

You must know how to buy from Alibaba and sell in Germany.

2) Quality Control

Ensure products meet your standards before listing them. Ordering samples can help you assess the product’s quality. You can also make necessary adjustments before purchasing bulk.

The quality control in China is strict. So, you won’t find any issues selling these products on Amazon Germany.

3) Shipping and Logistics

You must choose the best shipping service. It determines the delivery times and costs of your products. Select reliable shipping partners and plan for any customs that may apply.

How to Make a Successful Sale on Amazon Germany?

Selling requires taking calculated steps to get the market on your side. First, you need to gain the market’s trust. Undoubtedly, this process will take lots of work. However, if done right, it promises a lot of benefits.

1) Ratings

People don’t trust sellers with little or no positive feedback. In general, buyers don’t trust sellers with deficient ratings.

If you want to earn positive remarks, go out of your way to please buyers. Ensure they have no complications as a result of patronizing you. If they do, you should be ready to sweep in and assist.

2) Product Evaluations

Allow consumers to grow faith in your product. Take helpful precautions when packing your product. Also, you must avoid damaged packaging, as it doesn’t reflect your brand positively. Be on point with the delivery date, and always take clear photographs.

3) Competitive pricing

You must keep your prices fair for German buyers. As a new seller, you must attract as many buyers as possible. Hence, lower prices are necessary to offer a better hand. However, make it competitive so your prices don’t seem subpar.

Which Shipping Option Is the Best

Each shipping/transport medium has its benefits and drawbacks. As a result, it might be a mad goose chase to figure out the best one.

However, you can inquire about the topic. Ask fellow retailers about their options. See if the option suits your budget goals. If it does, I suggest you strike a deal right away.

Also, note the packaging. Each carrier has unique packaging methods. To ensure your products are safe in transit, inquire about this.

However, you can opt for Amazon FBA shipping service. It can be beneficial, particularly for new merchants.

You can earn customers’ confidence through Amazon’s shipping service despite the cost. This option simplifies making your initial sales and establishing your business as reliable.

Final Thoughts!

Selling on Amazon Germany can be a lucrative opportunity for your business. You can expand your reach and make more sales. However, understanding the market and how to run the platform is essential.

You also have to provide ample customer support alongside quality products. In Germany, the standard is higher, so you must come in to stay relevant.

Well, you don’t have to handle it alone. OwlSourcing can help you get started and stay relevant. Contact us today to gain additional perks in this market! We have helped thousands of German businesses get products to their feet. Furthermore, we have many success stories. Start today to become a profitable German business.